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New Market Readiness Checklist

Assess expansion viability

OFR-W-022v1.0Beginner · 30 minUpdated 2026-08-06

Overview

This checklist guides you through key considerations before entering a new market, ensuring you've addressed critical internal and external factors. It helps identify strengths, weaknesses, opportunities, and threats related to expansion.

Purpose

Use this worksheet to objectively assess your business's readiness and the viability of a new market opportunity before committing significant resources.

Why it matters

Thorough preparation prevents costly mistakes and increases the likelihood of a successful market entry.

Unlock the full playbook

The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.

When to use it

Before you finalize your decision to expand into a specific new market.

Tags

  • market-readiness
  • expansion-planning
  • checklist
  • due-diligence
  • risk-assessment

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