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Market Expansion Pathways Visual Map

Visualize entry modes and choices

OFR-D-022v1.0Intermediate · 20 minUpdated 2026-08-06

Overview

This diagram provides a clear, one-page visual representation of various market expansion pathways, from low-commitment options like direct export to high-commitment strategies like foreign direct investment. It helps in understanding the trade-offs involved in each choice.

Purpose

Use this diagram to quickly visualize and compare different market entry modes, making informed decisions about the best pathway for your offer.

Why it matters

A clear visual understanding of options simplifies complex decisions and helps communicate strategies effectively to your team.

Unlock the full playbook

The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.

When to use it

When brainstorming or deciding on the most suitable market entry mode for your specific offer and resources.

Tags

  • visual-map
  • decision-tree
  • market-entry-modes
  • strategy-diagram
  • expansion-options

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