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Diagrams · Business Strategy

Growth Levers Matrix Diagram

Visualize and select strategic growth levers

STR-D-009v1.0Intermediate · 45 minUpdated 2026-08-06

Overview

The Growth Levers Matrix Diagram is a visual tool that maps potential growth strategies against two key axes: 'Market Attractiveness' and 'Internal Capability'. It allows businesses to quickly identify high-potential, feasible growth paths while highlighting areas requiring capability development or posing higher risk. Use this to simplify complex strategic decisions into a clear, actionable visual.

Purpose

Use this diagram to visually assess and prioritize different growth initiatives, ensuring alignment with both market potential and your business's strengths.

Why it matters

A visual tool simplifies complex strategic choices, facilitates team discussions, and ensures a balanced approach to growth, focusing on attainable opportunities.

Unlock the full playbook

The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.

When to use it

Use when evaluating multiple growth options and needing to prioritize them visually.

Tags

  • growth-matrix
  • strategic-visualization
  • portfolio-analysis
  • decision-making
  • business-strategy
  • small-business

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