Templates · Sales
Customer Persona & Value Map Template
Visualize customer needs & solutions
Overview
This template provides a structured layout to build detailed customer personas, document their jobs-to-be-done, pinpoint their specific pains and desired gains, and clearly connect these to your product's features and benefits. It's essential for alignment.
Purpose
Use this template to create a visual representation of your ideal customer and the precise alignment between their needs and your product's value.
Why it matters
A clear visual map ensures your entire team understands who you're serving and why your product matters to them, improving communication and focus.
Unlock the full playbook
The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.
When to use it
Fill out this template when conducting market research or before launching a new product/feature.
Tags
- customer-persona
- value-map
- strategy-template
- user-experience
- product-development