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Interview/Focus Group Discussion Guide Template

Standardize your qualitative sessions

RES-T-009v1.0Beginner · 25 minUpdated 2026-08-06

Overview

A well-structured discussion guide is crucial for conducting effective qualitative research. This template helps you organize your questions, prompts, and logistical notes, ensuring a smooth and productive session every time.

Purpose

Use this template to create professional, consistent discussion guides for your qualitative research, facilitating rich data collection and efficient moderation.

Why it matters

A standardized guide ensures all key topics are covered, promotes consistency across multiple interviewers or sessions, and simplifies data synthesis, leading to more reliable insights.

Unlock the full playbook

The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.

When to use it

When preparing to conduct interviews or focus groups with customers or stakeholders.

Tags

  • discussion-guide
  • interview-template
  • focus-group-template
  • research-template
  • qualitative-tools
  • customer-research

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