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Worksheets · Pricing

Calculate Your Product's Customer Value

Value-Based Pricing Action Planner

PRC-W-005v1.0Intermediate · 30 minUpdated 2026-08-06

Overview

This worksheet guides you through a structured process of identifying customer pain points, mapping product features to benefits, and assigning monetary values to those benefits. It helps translate abstract value into concrete numbers, making your pricing justification robust.

Purpose

Use this worksheet to systematically determine the monetary and emotional value your product provides, forming a strong foundation for value-based pricing.

Why it matters

Quantifying value allows you to confidently set higher prices, clearly articulate your product's worth, and demonstrate a superior return on investment to potential customers.

Unlock the full playbook

The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.

When to use it

When preparing to present a new pricing structure or needing to justify current prices.

Tags

  • value-quantification
  • pricing-worksheet
  • roi-calculation
  • customer-insight
  • business-analysis

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