Templates · Marketing
Customer Churn Prediction Model
Track and predict customer attrition
Overview
This spreadsheet template helps you consolidate relevant customer data points (e.g., last purchase, engagement metrics, support tickets) to build a simple churn prediction model. It guides you in scoring customers based on their likelihood to churn.
Purpose
Use this template to identify customers who are likely to churn before they leave, enabling proactive intervention and targeted retention efforts.
Why it matters
Retaining existing customers is significantly cheaper and more profitable than acquiring new ones. This template directly impacts your customer lifetime value and overall profitability.
Unlock the full playbook
The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.
When to use it
Implement when you have sufficient customer data and want to reduce customer attrition.
Tags
- customer-churn
- retention
- spreadsheet
- data-analysis
- customer-lifetime-value
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