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Diagrams · Customer Success

ICP Identification Flowchart

Visualize your ideal customer journey

CST-D-002v1.0Intermediate · 35 minUpdated 2026-08-06

Overview

Navigate the complexities of customer segmentation with a clear visual guide. This flowchart illustrates the decision-making process from initial market assessment to final ICP validation, ensuring a logical and thorough approach.

Purpose

Entrepreneurs use this diagram to understand the holistic process of ICP definition, helping them strategically plan their market research and validation efforts.

Why it matters

A visual flow helps prevent omissions in the ICP definition process, ensuring all critical stages are considered and reducing the risk of targeting unsuitable customers.

Unlock the full playbook

The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.

When to use it

Consult this flowchart at the start of your ICP definition journey or when reviewing your customer segmentation strategy.

Tags

  • visual-aid
  • process-map
  • strategy-diagram
  • customer-journey
  • business-process

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