Worksheets · Brand
Brand Extension Opportunity Scorecard
Rate New Product Viability
BRD-W-022v1.0Beginner · 25 minUpdated 2026-08-06
Overview
Moving beyond your core offerings requires careful consideration. This scorecard provides a quantifiable method to assess various brand extension ideas, facilitating objective decision-making and resource allocation.
Purpose
Use this worksheet to score and compare multiple brand extension ideas side-by-side, identifying the most promising opportunities.
Why it matters
Unlock the full playbook
The step-by-step instructions, AI companion prompt, worked example, common mistakes and downloadable files are available to members.
When to use it
Complete this when you have 2-5 potential brand extension ideas to evaluate.
Tags
- brand-extension
- product-strategy
- decision-making
- market-assessment
- business-planning
- evaluation-tool